Original Press Release

Here is a copy of the original press release that went out a few days before I announced. A good release is so important for gaining traction with newsrooms today. Good advice - reach out to the newsrooms as far in advance as possible. Make it easy on the reporters. Reporters today are incredibly overworked and underpaid. They might be doing a story on sports one moment and the next moment might have to be reporting on a major accident. So definitely work with them as much as possible.